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Those clear rims are neat for a show car where you want something different and want to show off your brakes or rotors. I would never put them on a street driven car though, nor would I trust them.
No cooling, and brake dust, on the inside...not good. But, seeing as how lots of these 'baller' rides get driven like 2 miles per year, and they have teams of peasants to clean the rims, I guess it works.