First, a little brief:
Fender Roll - Rolling in the inner lip that results from the stamping of the steel and is left for additional strength of the fender. This lip often interferes with tire clearance under suspension compression and cuts into the tire. This is what most people who fit larger wheels and tires or lower their vehicle are after.

It seems that the general persuasion is that an ideal roll changes the shape of the outer fender as little as possible and only provides additional clearance in the wheel well.

Fender Pulling - Pulling the fender so that the sheetmetal covers tire that would be poking out with stock fenders. This is only used to cover more aggressive fitment, "poke".

Pulling almost always requires bodywork to cover hammer pot marks, stretched paint, etc.

Some examples of some rolls I have done at S&R:
G35, all after shots:




LS400 Before. Lots of rub front and rear:



After. No rub. Tony is the owner of this car and it's awesome.




S2000 before, owned by PJ. Fantastically clean car:



After:

 

I am interested in having my front fenders pulled a bit on the S2000. My right side fender has caught the tire a couple times and want to run a larger front wheel/tire set up.

PM me, I'd like to set an appointment for fender work as well as an alignment.

 

Sorry for the delay in response, we've been slammed lately and are trying to get cars completed before the holidays rather than watching our shop forum.

Unfolding or reshaping an S2000 front can be very tricky, but it's do-able. PM'd for details.

 

yo i wanna know how much to roll mines on a eg hatch.... not to much just enuff that tires dnt rub 15x8 wheels